Wednesday 28 April 2010

Our Flora diamond necklace makes its TV debut

Our lovely Flora daisy-chain necklace made a TV appearance yesterday, on ITV's This Morning programme.

They called us a few days ago to ask whether they could borrow some of our diamonds for a feature that they were planning on renting designer goods.

Of course we were very pleased to be able to help out, and so we trotted up to ITV's studios on London's South Bank with a couple of pieces: the Flora daisy-chain diamond necklace (pictured below) and our stunning Aphrodite diamond bangle.

Flora necklace

They decided to use the Flora diamond necklace, and the feature also included designer dresses, handbags, and shoes - all available to hire.

Jason Gardiner introduced models wearing designer dresses that can be hired, plus handbags and shoes, and then our diamond necklace made its debut TV appearance.

Jason stumbled over our name a bit but we'll forgive him that. Holly Willoughby was heard to gasp when the necklace appeared, whilst Phillip Schofield looked like he was happy to leave the fashion tips to Jason and Holly.

Jason had this to say about Diamondthrills, "They mainly do bridal wear because it's just diamonds, so it's ideal for Something Borrowed!"

You can watch the whole segment - which they called 'Celebrity Style for Less' - on the ITV website here; our diamonds appear in the last minute of the 6 minute clip.

ITV screenshot 2
Flora daisy chain necklace, as seen on ITV's This Morning programme
Original post here.

www.diamondthrills.co.uk

Monday 26 April 2010

With diamonds, size is important, right?

We hear often that someone's been told they 'must' get a diamond that's at least 1 carat (or whatever...) but how about going to the opposite end of the scale?

Well that's what a diamond cutter in India set out to do recently by cutting & polishing the world's smallest diamond.

Surat-based Bhavani Gems have unveiled a diamond that weighs just 0.0003 carats, or 0.00006 grams. They've called it the Bhavani Mikro diamond.

One can imagine an unveiling ceremony: a stage with a plinth illuminated by brilliant lighting... dramatic music... and then the curtain is lifted to reveal... well, nothing really. Or nothing very visible, anyway.

For this diamond is about the size of a grain of sand, and yet it has been cut with the same number of facets - 57 - that you'd see on a conventional 'round brilliant' diamond of 1 carat or 100 carats.

The diamond has even been certified by the IGI (International Gemological Institute) - a neat self-promotional trick by them. Diamond grading laboratories usually certify diamonds starting at around 0.20-0.30 carats.

In my previous life at De Beers I had the pleasure and privilege of visiting a number of Bhavani Gems' diamond cutting factories - I actually did a tour of northern Gujarat with their charming founder and CEO Manjibhai Dholakia some years ago - and can vouch for their amazing skills in cutting really small diamonds.

Normally diamonds don't come much smaller than around '1 point' (one hundredth of a carat), but the Swiss watch industry and some other jewellers use diamonds of around 0.002 to 0.005 carats (when they get this small they are referred to as 500 per carat or 200 per carat).

Using the same terminology, this diamond is an incredible 3333 per carat - meaning that you'd need 3333 of them to make up a 1 carat diamond ring!

Rather than producing thousands of such small diamonds to set into diamond rings, I expect that this is a bit of a one-off exercise, designed to showcase the expertise of Bhavani Gems in cutting very small diamonds for the diamond watch industry.

Original post here.

www.diamondthrills.co.uk

Wednesday 21 April 2010

Venus diamond necklace helps romance a marriage proposal

At Diamondthrills we’re getting used to receiving enquiries from brides about hiring diamond jewellery for their wedding.

But back in January we had a rather different request.

Matt contacted us from Devon asking us about renting our stunning Venus zigzag diamond necklace (below) for a special weekend that he was planning for his girlfriend, Sian.










Venus 'zigzag' diamond necklace

Matt was putting together the perfect weekend: hire car, fancy hotel with a 4-poster bed and jacuzzi, romantic dinner… It was Sian’s birthday, and with an impressive appreciation of style Matt had even picked out a dress for Sian to wear and wanted to adorn her in dazzling diamonds for a very special occasion.

For not only was it Sian’s birthday, but Matt had another motive for spoiling her rotten over the weekend: he was planning to propose to her!

He swore us to secrecy and made us promise that we wouldn’t ring his home number or expose his elaborate plan in any way.

Matt told us, “I just wanted to blow her mind and make the weekend absolutely unforgettable.

And so last weekend we shipped the diamond necklace to Matt’s address in Devon, and he and Sian headed off to an upmarket hotel in Dorset for the weekend.

Afterwards, we asked Matt and Sian how the weekend had gone.

Sian’s reaction was just the sort of thing that we love to hear at Diamondthrills:

Gobsmacked when presented with it. Wow. Cried. Felt blinged up, especially with the ring which was given shortly afterwards (which matched). Didn’t want to give it back. Happy to wear it the whole time. Other peoples reaction – jaw dropping. Felt ladylike especially with the dress on.”

And Matt added, “A friend at work says I had set a new precedent for proposing“.

Well, we certainly hope so.

Original post here.

www.diamondthrills.co.uk